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Name:

SAO 2024

Mobility study completion period: iulie 2018 - sept. 2023
Universe size: 3.897.931 persoane
Sample size: 20,926 respondenti
Satellite image analysis period for traffic data modeling mar 2023 - feb 2024
Boards included in the study: toate fetele suport existente in teren in septembrie 2024

The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT

Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.

GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.