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SAO 2023

Mobility study completion period: 8 ian 2018 - 31 iul 2022
Universe size: 3,419,635 persoane
Sample size: 20,641 respondenti
Satellite image analysis period for traffic data modeling mar 2022 - feb 2023
Boards included in the study: toate fetele suport existente in teren in octombrie 2023

The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT

Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.

GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.