SAO audience results
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| # | Company name |
Boards
Number of panels
No.
Percentage
(%)
|
Reach
Thousand individuals
Thou.
Percentage
(%)
|
GRP
Thousand contacts
Thou.
Percentage
(%)
|
|---|---|---|---|---|
| 1 | City Media SRL |
94
0.95%
|
144
3.70%
|
4.659
120
|
| Static boards |
79
0.91%
|
143
3.66%
|
4.201
108
|
|
| Panouri digitale |
15
6.17%
|
86
2.21%
|
458
12
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 2 | Cocor SA |
1
0.01%
|
187
4.79%
|
1.243
32
|
| Static boards |
-
-
|
-
-
|
-
-
|
|
| Panouri digitale |
1
0.41%
|
187
4.79%
|
1.243
32
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 3 | Communications Media SRL |
347
3.52%
|
308
7.91%
|
11.069
284
|
| Static boards |
346
4.00%
|
308
7.91%
|
11.035
283
|
|
| Panouri digitale |
1
0.41%
|
11
0.29%
|
34
1
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 4 | Defi Romania SRL |
317
3.21%
|
2.148
55.10%
|
48.591
1.247
|
| Static boards |
316
3.66%
|
2.147
55.09%
|
48.520
1.245
|
|
| Panouri digitale |
1
0.41%
|
43
1.10%
|
72
2
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 5 | Euromedia Group SA |
5.111
51.80%
|
3.174
81.44%
|
278.647
7.149
|
| Static boards |
4.987
57.71%
|
3.154
80.92%
|
268.297
6.883
|
|
| Panouri digitale |
65
26.75%
|
882
22.62%
|
6.440
165
|
|
| Panouri derulabile |
59
6.01%
|
353
9.05%
|
3.911
100
|
|
| 6 | Fairway Media SRL |
378
3.83%
|
1.631
41.85%
|
32.225
827
|
| Static boards |
317
3.67%
|
1.439
36.91%
|
25.798
662
|
|
| Panouri digitale |
61
25.10%
|
980
25.15%
|
6.427
165
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 7 | Getica OOH SRL |
1.583
16.05%
|
2.386
61.21%
|
103.049
2.644
|
| Static boards |
956
11.06%
|
2.239
57.44%
|
54.226
1.391
|
|
| Panouri digitale |
26
10.70%
|
524
13.44%
|
2.950
76
|
|
| Panouri derulabile |
601
61.20%
|
1.354
34.74%
|
45.873
1.177
|
|
| 8 | Media Advertising SRL |
134
1.36%
|
792
20.31%
|
13.706
352
|
| Static boards |
101
1.17%
|
786
20.16%
|
11.171
287
|
|
| Panouri digitale |
6
2.47%
|
135
3.46%
|
450
12
|
|
| Panouri derulabile |
27
2.75%
|
149
3.81%
|
2.086
54
|
|
| 9 | New Age Advertising Agency SRL |
840
8.51%
|
1.966
50.44%
|
42.879
1.100
|
| Static boards |
496
5.74%
|
1.794
46.01%
|
25.870
664
|
|
| Panouri digitale |
49
20.16%
|
712
18.26%
|
3.437
88
|
|
| Panouri derulabile |
295
30.04%
|
508
13.04%
|
13.572
348
|
|
| 10 | Universal Solution SRL |
581
5.89%
|
1.607
41.23%
|
46.414
1.191
|
| Static boards |
566
6.55%
|
1.570
40.29%
|
44.567
1.143
|
|
| Panouri digitale |
15
6.17%
|
406
10.42%
|
1.846
47
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 11 | Way Media SRL |
480
4.87%
|
1.476
37.87%
|
39.545
1.015
|
| Static boards |
477
5.52%
|
1.474
37.82%
|
39.297
1.008
|
|
| Panouri digitale |
3
1.23%
|
96
2.46%
|
248
6
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
Name:
SAO 2025
| Mobility study completion period: | iul 2019 - iun2024 |
| Universe size: | 3,897,931 persoane |
| Sample size: | 17.560 respondenti |
| Satellite image analysis period for traffic data modeling | mar 2024 - feb 2025 |
| Boards included in the study: | toate fetele suport existente in teren in octombrie 2025 |
The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT
Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.
GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.