SAO audience results
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| # | Company name |
Boards
Number of panels
No.
Percentage
(%)
|
Reach
Thousand individuals
Thou.
Percentage
(%)
|
GRP
Thousand individuals
Thou.
Percentage
(%)
|
|---|---|---|---|---|
| 1 | City Media SRL |
88
0.90%
|
144
3.69%
|
4.121
106
|
| Static boards |
73
0.85%
|
142
3.64%
|
3.663
94
|
|
| Panouri digitale |
15
6.55%
|
86
2.21%
|
458
12
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 2 | Cocor SA |
1
0.01%
|
187
4.79%
|
1.243
32
|
| Static boards |
-
-
|
-
-
|
-
-
|
|
| Panouri digitale |
1
0.44%
|
187
4.79%
|
1.243
32
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 3 | Communications Media SRL |
340
3.47%
|
307
7.89%
|
10.773
276
|
| Static boards |
340
3.95%
|
307
7.89%
|
10.773
276
|
|
| Panouri digitale |
-
-
|
-
-
|
-
-
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 4 | Defi Romania SRL |
316
3.23%
|
2.146
55.06%
|
48.226
1.237
|
| Static boards |
315
3.66%
|
2.146
55.06%
|
48.154
1.235
|
|
| Panouri digitale |
1
0.44%
|
43
1.10%
|
72
2
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 5 | Euromedia Group SA |
5.102
52.09%
|
3.173
81.41%
|
278.327
7.140
|
| Static boards |
4.981
57.87%
|
3.154
80.92%
|
268.121
6.879
|
|
| Panouri digitale |
62
27.07%
|
865
22.20%
|
6.296
162
|
|
| Panouri derulabile |
59
6.16%
|
353
9.05%
|
3.911
100
|
|
| 6 | Fairway Media SRL |
373
3.81%
|
1.592
40.85%
|
31.850
817
|
| Static boards |
316
3.67%
|
1.438
36.90%
|
25.648
658
|
|
| Panouri digitale |
57
24.89%
|
936
24.02%
|
6.203
159
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 7 | Getica OOH SRL |
1.557
15.90%
|
2.366
60.71%
|
102.530
2.630
|
| Static boards |
957
11.12%
|
2.239
57.45%
|
54.364
1.395
|
|
| Panouri digitale |
23
10.04%
|
460
11.79%
|
2.583
66
|
|
| Panouri derulabile |
577
60.23%
|
1.331
34.15%
|
45.583
1.169
|
|
| 8 | Media Advertising SRL |
134
1.37%
|
792
20.31%
|
13.706
352
|
| Static boards |
101
1.17%
|
786
20.16%
|
11.171
287
|
|
| Panouri digitale |
6
2.62%
|
135
3.46%
|
449
12
|
|
| Panouri derulabile |
27
2.82%
|
149
3.81%
|
2.086
54
|
|
| 9 | New Age Advertising Agency SRL |
823
8.40%
|
1.938
49.72%
|
42.201
1.083
|
| Static boards |
482
5.60%
|
1.777
45.59%
|
25.407
652
|
|
| Panouri digitale |
46
20.09%
|
668
17.13%
|
3.222
83
|
|
| Panouri derulabile |
295
30.79%
|
508
13.04%
|
13.572
348
|
|
| 10 | Universal Solution SRL |
580
5.92%
|
1.607
41.22%
|
46.311
1.188
|
| Static boards |
565
6.56%
|
1.569
40.26%
|
44.463
1.141
|
|
| Panouri digitale |
15
6.55%
|
407
10.44%
|
1.848
47
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 11 | Way Media SRL |
480
4.90%
|
1.476
37.87%
|
39.490
1.013
|
| Static boards |
477
5.54%
|
1.474
37.82%
|
39.242
1.007
|
|
| Panouri digitale |
3
1.31%
|
96
2.46%
|
248
6
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
Name:
SAO 2025
| Mobility study completion period: | iul 2019 - iun2024 |
| Universe size: | 3,897,931 persoane |
| Sample size: | 17.560 respondenti |
| Satellite image analysis period for traffic data modeling | mar 2024 - feb 2025 |
| Boards included in the study: | toate fetele suport existente in teren in septembrie 2025 |
The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT
Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.
GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.