SAO audience results
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| # | Company name |
Boards
Number of panels
No.
Percentage
(%)
|
Reach
Thousand individuals
Thou.
Percentage
(%)
|
GRP
Thousand individuals
Thou.
Percentage
(%)
|
|---|---|---|---|---|
| 1 | City Media SRL |
90
0.87%
|
141
3.61%
|
4.296
110
|
| Static boards |
76
0.83%
|
139
3.56%
|
3.868
99
|
|
| Panouri digitale |
14
6.93%
|
84
2.15%
|
428
11
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 2 | Cocor SA |
1
0.01%
|
192
4.92%
|
1.352
35
|
| Static boards |
-
-
|
-
-
|
-
-
|
|
| Panouri digitale |
1
0.50%
|
192
4.92%
|
1.352
35
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 3 | Communications Media SRL |
352
3.39%
|
298
7.63%
|
10.586
272
|
| Static boards |
352
3.83%
|
298
7.63%
|
10.586
272
|
|
| Panouri digitale |
-
-
|
-
-
|
-
-
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 4 | Defi Romania SRL |
331
3.19%
|
2.049
52.58%
|
51.543
1.322
|
| Static boards |
330
3.60%
|
2.049
52.57%
|
51.477
1.321
|
|
| Panouri digitale |
1
0.50%
|
41
1.04%
|
66
2
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 5 | Euromedia Group SA |
5.427
52.34%
|
3.044
78.09%
|
302.920
7.771
|
| Static boards |
5.312
57.87%
|
3.031
77.75%
|
292.877
7.514
|
|
| Panouri digitale |
55
27.23%
|
811
20.81%
|
6.187
159
|
|
| Panouri derulabile |
60
6.07%
|
351
9.00%
|
3.856
99
|
|
| 6 | Fairway Media SRL |
382
3.68%
|
1.464
37.56%
|
34.982
897
|
| Static boards |
329
3.58%
|
1.321
33.89%
|
28.417
729
|
|
| Panouri digitale |
53
26.24%
|
917
23.51%
|
6.564
168
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 7 | Getica OOH SRL |
1.652
15.93%
|
2.284
58.60%
|
111.269
2.855
|
| Static boards |
1.064
11.59%
|
2.196
56.33%
|
61.296
1.573
|
|
| Panouri digitale |
23
11.39%
|
483
12.40%
|
2.942
75
|
|
| Panouri derulabile |
565
57.19%
|
1.273
32.67%
|
47.031
1.207
|
|
| 8 | Media Advertising SRL |
127
1.22%
|
779
19.99%
|
14.495
372
|
| Static boards |
98
1.07%
|
774
19.85%
|
11.848
304
|
|
| Panouri digitale |
2
0.99%
|
100
2.55%
|
272
7
|
|
| Panouri derulabile |
27
2.73%
|
167
4.28%
|
2.376
61
|
|
| 9 | New Age Advertising Agency SRL |
859
8.28%
|
1.834
47.04%
|
47.247
1.212
|
| Static boards |
492
5.36%
|
1.669
42.82%
|
26.634
683
|
|
| Panouri digitale |
36
17.82%
|
638
16.37%
|
3.072
79
|
|
| Panouri derulabile |
331
33.50%
|
528
13.55%
|
17.540
450
|
|
| 10 | Universal Solution SRL |
637
6.14%
|
1.603
41.13%
|
52.964
1.359
|
| Static boards |
622
6.78%
|
1.568
40.22%
|
50.864
1.305
|
|
| Panouri digitale |
15
7.43%
|
432
11.08%
|
2.100
54
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 11 | Way Media SRL |
511
4.93%
|
1.430
36.69%
|
43.840
1.125
|
| Static boards |
504
5.49%
|
1.423
36.51%
|
43.061
1.105
|
|
| Panouri digitale |
2
0.99%
|
29
0.75%
|
110
3
|
|
| Panouri derulabile |
5
0.51%
|
55
1.41%
|
670
17
|
Name:
SAO 2024
| Mobility study completion period: | iul 2018 - sep 2023 |
| Universe size: | 3.897.931 persoane |
| Sample size: | 20.926 respondenti |
| Satellite image analysis period for traffic data modeling | mar 2023 - feb 2024 |
| Boards included in the study: | toate fetele suport existente in teren in aprilie 2025 |
The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT
Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.
GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.