Ad Expenditure (MIP) –the study evaluates the volume of advertising media expenditure in print, radio, online, and outdoor. 
MIP provides the following type of results for every media monitored:
  • No of ads.
  • Rate card value of the ads
  • Technical information
    • About the media: name /title of media, publisher, technical characteristics, etc.
    • About the ad: format, description, appearance, etc.
    • About the brand: name, advertising, industry , etc.
    • About the campaign : name, type, ad agency, etc.
  • The creative of each advertising campaign (print ads, banners, radio spots and OOH layouts)

Simple or more complex analysis of the Romanian advertising market can be performed in the specialized software. Custom reports are also available, by request.  

Data is available:
Daily – early warning of the most recent campaigns launched on the market. Available for print, radio and online.
Weekly  - complete database with all the data regarding the ads appeared in the previous week.
If you are interested in accessing the entire database through the software or purchasing a custom report please contact us.