SAO audience results
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| # | Company name |
Boards
Number of panels
No.
Percentage
(%)
|
Reach
Thousand individuals
Thou.
Percentage
(%)
|
GRP
Thousand individuals
Thou.
Percentage
(%)
|
|---|---|---|---|---|
| 1 | City Media SRL |
88
0.85%
|
140
3.60%
|
4.241
109
|
| Static boards |
76
0.81%
|
139
3.56%
|
3.868
99
|
|
| Dynamic boards |
12
1.15%
|
80
2.06%
|
373
10
|
|
| 2 | Cocor SA |
1
0.01%
|
192
4.92%
|
1.352
35
|
| Static boards |
-
-
|
-
-
|
-
-
|
|
| Dynamic boards |
1
0.10%
|
192
4.92%
|
1.352
35
|
|
| 3 | Communications Media SRL |
384
3.70%
|
299
7.68%
|
11.912
306
|
| Static boards |
384
4.11%
|
299
7.68%
|
11.912
306
|
|
| Dynamic boards |
-
-
|
-
-
|
-
-
|
|
| 4 | Defi Romania SRL |
324
3.12%
|
2.026
51.98%
|
50.881
1.305
|
| Static boards |
323
3.46%
|
2.026
51.98%
|
50.815
1.304
|
|
| Dynamic boards |
1
0.10%
|
41
1.04%
|
66
2
|
|
| 5 | Euromedia Group SA |
5.567
53.65%
|
3.038
77.94%
|
308.959
7.926
|
| Static boards |
5.449
58.35%
|
3.032
77.78%
|
299.187
7.676
|
|
| Dynamic boards |
118
11.36%
|
916
23.49%
|
9.772
251
|
|
| 6 | Fairway Media SRL |
379
3.65%
|
1.467
37.64%
|
34.807
893
|
| Static boards |
336
3.60%
|
1.322
33.93%
|
29.177
749
|
|
| Dynamic boards |
43
4.14%
|
877
22.50%
|
5.630
144
|
|
| 7 | Getica OOH SRL |
1.530
14.74%
|
2.272
58.28%
|
100.083
2.568
|
| Static boards |
1.060
11.35%
|
2.153
55.24%
|
60.899
1.562
|
|
| Dynamic boards |
470
45.24%
|
1.357
34.82%
|
39.184
1.005
|
|
| 8 | Media Advertising SRL |
123
1.19%
|
778
19.96%
|
14.240
365
|
| Static boards |
97
1.04%
|
773
19.83%
|
11.781
302
|
|
| Dynamic boards |
26
2.50%
|
219
5.62%
|
2.458
63
|
|
| 9 | New Age Advertising Agency SRL |
839
8.09%
|
1.803
46.26%
|
45.985
1.180
|
| Static boards |
490
5.25%
|
1.654
42.43%
|
26.611
683
|
|
| Dynamic boards |
349
33.59%
|
861
22.08%
|
19.374
497
|
|
| 10 | Universal Solution SRL |
625
6.02%
|
1.573
40.36%
|
51.295
1.316
|
| Static boards |
611
6.54%
|
1.572
40.34%
|
49.290
1.265
|
|
| Dynamic boards |
14
1.35%
|
397
10.19%
|
2.005
51
|
|
| 11 | Way Media SRL |
517
4.98%
|
1.431
36.71%
|
44.037
1.130
|
| Static boards |
512
5.48%
|
1.424
36.54%
|
43.368
1.113
|
|
| Dynamic boards |
5
0.48%
|
55
1.41%
|
670
17
|
Name:
SAO 2024
| Mobility study completion period: | iulie 2018 - sept. 2023 |
| Universe size: | 3.897.931 persoane |
| Sample size: | 20,926 respondenti |
| Satellite image analysis period for traffic data modeling | mar 2023 - feb 2024 |
| Boards included in the study: | toate fetele suport existente in teren in august 2024 |
The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT
Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.
GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.