SAO audience results
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| # | Company name |
Boards
Number of panels
No.
Percentage
(%)
|
Reach
Thousand individuals
Thou.
Percentage
(%)
|
GRP
Thousand individuals
Thou.
Percentage
(%)
|
|---|---|---|---|---|
| 1 | City Media SRL |
88
0.91%
|
144
3.69%
|
4.121
106
|
| Static boards |
73
0.86%
|
142
3.64%
|
3.663
94
|
|
| Panouri digitale |
15
6.73%
|
86
2.21%
|
458
12
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 2 | Cocor SA |
1
0.01%
|
187
4.79%
|
1.243
32
|
| Static boards |
-
-
|
-
-
|
-
-
|
|
| Panouri digitale |
1
0.45%
|
187
4.79%
|
1.243
32
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 3 | Communications Media SRL |
333
3.44%
|
307
7.88%
|
10.464
268
|
| Static boards |
333
3.91%
|
307
7.88%
|
10.464
268
|
|
| Panouri digitale |
-
-
|
-
-
|
-
-
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 4 | Defi Romania SRL |
314
3.24%
|
2.145
55.04%
|
47.843
1.227
|
| Static boards |
313
3.68%
|
2.145
55.03%
|
47.771
1.226
|
|
| Panouri digitale |
1
0.45%
|
43
1.10%
|
72
2
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 5 | Euromedia Group SA |
5.083
52.53%
|
3.172
81.38%
|
277.689
7.124
|
| Static boards |
4.963
58.29%
|
3.153
80.89%
|
267.494
6.862
|
|
| Panouri digitale |
61
27.35%
|
865
22.19%
|
6.284
161
|
|
| Panouri derulabile |
59
6.28%
|
353
9.05%
|
3.911
100
|
|
| 6 | Fairway Media SRL |
372
3.84%
|
1.592
40.85%
|
31.847
817
|
| Static boards |
315
3.70%
|
1.438
36.90%
|
25.644
658
|
|
| Panouri digitale |
57
25.56%
|
936
24.02%
|
6.203
159
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 7 | Getica OOH SRL |
1.542
15.93%
|
2.366
60.70%
|
101.422
2.602
|
| Static boards |
954
11.21%
|
2.239
57.44%
|
54.126
1.389
|
|
| Panouri digitale |
23
10.31%
|
460
11.79%
|
2.583
66
|
|
| Panouri derulabile |
565
60.11%
|
1.325
33.98%
|
44.714
1.147
|
|
| 8 | Media Advertising SRL |
129
1.33%
|
791
20.30%
|
13.402
344
|
| Static boards |
98
1.15%
|
785
20.15%
|
10.973
282
|
|
| Panouri digitale |
4
1.79%
|
117
3.01%
|
343
9
|
|
| Panouri derulabile |
27
2.87%
|
149
3.81%
|
2.086
54
|
|
| 9 | New Age Advertising Agency SRL |
803
8.30%
|
1.904
48.86%
|
41.199
1.057
|
| Static boards |
471
5.53%
|
1.734
44.50%
|
24.588
631
|
|
| Panouri digitale |
43
19.28%
|
656
16.83%
|
3.118
80
|
|
| Panouri derulabile |
289
30.74%
|
508
13.04%
|
13.494
346
|
|
| 10 | Universal Solution SRL |
532
5.50%
|
1.594
40.91%
|
42.562
1.092
|
| Static boards |
517
6.07%
|
1.556
39.92%
|
40.714
1.044
|
|
| Panouri digitale |
15
6.73%
|
407
10.44%
|
1.848
47
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 11 | Way Media SRL |
480
4.96%
|
1.477
37.88%
|
39.583
1.015
|
| Static boards |
477
5.60%
|
1.474
37.82%
|
39.242
1.007
|
|
| Panouri digitale |
3
1.35%
|
112
2.87%
|
341
9
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
Name:
SAO 2025
| Mobility study completion period: | iul 2019 - iun2024 |
| Universe size: | 3,897,931 persoane |
| Sample size: | 17.560 respondenti |
| Satellite image analysis period for traffic data modeling | mar 2024 - feb 2025 |
| Boards included in the study: | toate fetele suport existente in teren in iul 2025 |
The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT
Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.
GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.