SAO audience results
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| # | Company name |
Boards
Number of panels
No.
Percentage
(%)
|
Reach
Thousand individuals
Thou.
Percentage
(%)
|
GRP
Thousand individuals
Thou.
Percentage
(%)
|
|---|---|---|---|---|
| 1 | City Media SRL |
88
0.9727%
|
177
5.18%
|
5.775
169
|
| Dynamic boards |
13
1.34%
|
106
3.11%
|
530
15
|
|
| Static boards |
75
0.93%
|
175
5.12%
|
5.246
153
|
|
| 2 | Cocor SA |
1
0.0111%
|
207
6.07%
|
1.594
47
|
| Static boards |
-
-
|
-
-
|
-
-
|
|
| Dynamic boards |
1
0.10%
|
207
6.07%
|
1.594
47
|
|
| 3 | Communications Media SRL |
358
3.9571%
|
272
7.97%
|
12.701
371
|
| Dynamic boards |
-
-
|
-
-
|
-
-
|
|
| Static boards |
358
4.43%
|
272
7.97%
|
12.701
371
|
|
| 4 | Defi Romania SRL |
296
3.2718%
|
1.939
56.70%
|
55.679
1.628
|
| Static boards |
295
3.65%
|
1.939
56.70%
|
55.602
1.626
|
|
| Dynamic boards |
1
0.10%
|
48
1.40%
|
77
2
|
|
| 5 | Euromedia Group SA |
4.471
49.4197%
|
2.665
77.93%
|
313.074
9.155
|
| Dynamic boards |
107
11.04%
|
928
27.14%
|
10.015
293
|
|
| Static boards |
4.364
54.02%
|
2.659
77.75%
|
303.059
8.862
|
|
| 6 | Fairway Media SRL |
363
4.0124%
|
1.494
43.69%
|
37.663
1.101
|
| Static boards |
329
4.07%
|
1.349
39.46%
|
32.496
950
|
|
| Dynamic boards |
34
3.51%
|
871
25.46%
|
5.167
151
|
|
| 7 | Getica OOH SRL |
1.446
15.9832%
|
2.173
63.54%
|
111.987
3.275
|
| Dynamic boards |
432
44.58%
|
1.380
40.37%
|
42.908
1.255
|
|
| Static boards |
1.014
12.55%
|
2.067
60.44%
|
69.079
2.020
|
|
| 8 | Media Advertising SRL |
123
1.3596%
|
813
23.78%
|
16.257
475
|
| Dynamic boards |
26
2.68%
|
243
7.11%
|
2.945
86
|
|
| Static boards |
97
1.20%
|
808
23.64%
|
13.311
389
|
|
| 9 | New Age Advertising Agency SRL |
818
9.0417%
|
1.792
52.39%
|
53.936
1.577
|
| Dynamic boards |
336
34.67%
|
825
24.12%
|
22.572
660
|
|
| Static boards |
482
5.97%
|
1.680
49.14%
|
31.363
917
|
|
| 10 | Universal Solution SRL |
615
6.7978%
|
1.563
45.72%
|
58.069
1.698
|
| Dynamic boards |
14
1.44%
|
444
12.98%
|
2.295
67
|
|
| Static boards |
601
7.44%
|
1.562
45.69%
|
55.772
1.631
|
|
| 11 | Way Media SRL |
468
5.1730%
|
1.336
39.08%
|
49.622
1.451
|
| Static boards |
463
5.73%
|
1.330
38.88%
|
48.871
1.429
|
|
| Dynamic boards |
5
0.52%
|
61
1.78%
|
752
22
|
Name:
SAO 2023
| Mobility study completion period: | 8 ian 2018 - 31 iul 2022 |
| Universe size: | 3,419,635 persoane |
| Sample size: | 20,641 respondenti |
| Satellite image analysis period for traffic data modeling | mar 2022 - feb 2023 |
| Boards included in the study: | toate fetele suport existente in teren in octombrie 2023 |
The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT
Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.
GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.