SAO audience results
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# | Company name |
Boards
Number of panels
No.
Percentage
(%)
|
Reach
Thousand individuals
Thou.
Percentage
(%)
|
GRP
Thousand individuals
Thou.
Percentage
(%)
|
---|---|---|---|---|
1 | City Media SRL |
88
0.86%
|
144
3.69%
|
4.121
106
|
Static boards |
73
0.81%
|
142
3.64%
|
3.663
94
|
|
Panouri digitale |
15
7.08%
|
86
2.21%
|
458
12
|
|
Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
2 | Cocor SA |
1
0.01%
|
187
4.79%
|
1.243
32
|
Static boards |
-
-
|
-
-
|
-
-
|
|
Panouri digitale |
1
0.47%
|
187
4.79%
|
1.243
32
|
|
Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
3 | Communications Media SRL |
340
3.34%
|
308
7.91%
|
10.850
278
|
Static boards |
340
3.78%
|
308
7.91%
|
10.850
278
|
|
Panouri digitale |
-
-
|
-
-
|
-
-
|
|
Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
4 | Defi Romania SRL |
332
3.26%
|
2.183
55.99%
|
50.213
1.288
|
Static boards |
331
3.68%
|
2.182
55.99%
|
50.141
1.286
|
|
Panouri digitale |
1
0.47%
|
43
1.10%
|
72
2
|
|
Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
5 | Euromedia Group SA |
5.317
52.17%
|
3.184
81.68%
|
290.339
7.449
|
Static boards |
5.200
57.88%
|
3.169
81.30%
|
280.362
7.193
|
|
Panouri digitale |
57
26.89%
|
837
21.48%
|
6.040
155
|
|
Panouri derulabile |
60
6.03%
|
354
9.09%
|
3.937
101
|
|
6 | Fairway Media SRL |
383
3.76%
|
1.549
39.73%
|
33.719
865
|
Static boards |
328
3.65%
|
1.399
35.90%
|
27.488
705
|
|
Panouri digitale |
55
25.94%
|
934
23.97%
|
6.231
160
|
|
Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
7 | Getica OOH SRL |
1.633
16.02%
|
2.403
61.64%
|
105.510
2.707
|
Static boards |
1.038
11.55%
|
2.304
59.12%
|
58.637
1.504
|
|
Panouri digitale |
23
10.85%
|
487
12.50%
|
2.685
69
|
|
Panouri derulabile |
572
57.49%
|
1.317
33.80%
|
44.188
1.134
|
|
8 | Media Advertising SRL |
127
1.25%
|
806
20.68%
|
13.521
347
|
Static boards |
98
1.09%
|
800
20.53%
|
11.184
287
|
|
Panouri digitale |
2
0.94%
|
97
2.49%
|
251
6
|
|
Panouri derulabile |
27
2.71%
|
149
3.81%
|
2.086
54
|
|
9 | New Age Advertising Agency SRL |
843
8.27%
|
1.924
49.36%
|
43.737
1.122
|
Static boards |
471
5.24%
|
1.746
44.80%
|
24.475
628
|
|
Panouri digitale |
41
19.34%
|
655
16.81%
|
3.191
82
|
|
Panouri derulabile |
331
33.27%
|
546
14.00%
|
16.070
412
|
|
10 | Universal Solution SRL |
633
6.21%
|
1.680
43.11%
|
50.798
1.303
|
Static boards |
618
6.88%
|
1.646
42.23%
|
48.831
1.253
|
|
Panouri digitale |
15
7.08%
|
422
10.83%
|
1.967
50
|
|
Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
11 | Way Media SRL |
494
4.85%
|
1.493
38.30%
|
41.043
1.053
|
Static boards |
487
5.42%
|
1.487
38.14%
|
40.269
1.033
|
|
Panouri digitale |
2
0.94%
|
31
0.79%
|
108
3
|
|
Panouri derulabile |
5
0.50%
|
51
1.30%
|
665
17
|
Name:
SAO 2025
Mobility study completion period: | iul 2019 - iun2024 |
Universe size: | 3,897,931 persoane |
Sample size: | 17.560 respondenti |
Satellite image analysis period for traffic data modeling | mar 2024 - feb 2025 |
Boards included in the study: | toate fetele suport existente in teren in iun 2025 |
The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT
Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.
GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.