SAO audience results
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| # | Company name |
Boards
Number of panels
No.
Percentage
(%)
|
Reach
Thousand individuals
Thou.
Percentage
(%)
|
GRP
Thousand individuals
Thou.
Percentage
(%)
|
|---|---|---|---|---|
| 1 | City Media SRL |
88
0.87%
|
140
3.60%
|
4.242
109
|
| Static boards |
76
0.84%
|
139
3.56%
|
3.868
99
|
|
| Dynamic boards |
12
1.11%
|
80
2.06%
|
375
10
|
|
| 2 | Cocor SA |
1
0.01%
|
192
4.92%
|
1.352
35
|
| Static boards |
-
-
|
-
-
|
-
-
|
|
| Dynamic boards |
1
0.09%
|
192
4.92%
|
1.352
35
|
|
| 3 | Communications Media SRL |
347
3.42%
|
298
7.63%
|
10.240
263
|
| Static boards |
347
3.83%
|
298
7.63%
|
10.240
263
|
|
| Dynamic boards |
-
-
|
-
-
|
-
-
|
|
| 4 | Defi Romania SRL |
330
3.25%
|
2.049
52.56%
|
51.179
1.313
|
| Static boards |
329
3.63%
|
2.049
52.56%
|
51.113
1.311
|
|
| Dynamic boards |
1
0.09%
|
41
1.04%
|
66
2
|
|
| 5 | Euromedia Group SA |
5.379
53.02%
|
3.042
78.04%
|
299.584
7.686
|
| Static boards |
5.266
58.10%
|
3.029
77.71%
|
289.666
7.431
|
|
| Dynamic boards |
113
10.44%
|
969
24.85%
|
9.917
254
|
|
| 6 | Fairway Media SRL |
379
3.74%
|
1.467
37.64%
|
35.026
899
|
| Static boards |
329
3.63%
|
1.321
33.90%
|
28.520
732
|
|
| Dynamic boards |
50
4.62%
|
909
23.33%
|
6.506
167
|
|
| 7 | Getica OOH SRL |
1.543
15.21%
|
2.268
58.18%
|
100.764
2.585
|
| Static boards |
1.040
11.47%
|
2.147
55.09%
|
58.955
1.512
|
|
| Dynamic boards |
503
46.49%
|
1.369
35.13%
|
41.809
1.073
|
|
| 8 | Media Advertising SRL |
124
1.22%
|
779
19.98%
|
14.307
367
|
| Static boards |
98
1.08%
|
774
19.85%
|
11.848
304
|
|
| Dynamic boards |
26
2.40%
|
219
5.62%
|
2.458
63
|
|
| 9 | New Age Advertising Agency SRL |
848
8.36%
|
1.826
46.83%
|
46.759
1.200
|
| Static boards |
491
5.42%
|
1.664
42.69%
|
26.607
683
|
|
| Dynamic boards |
357
32.99%
|
932
23.92%
|
20.152
517
|
|
| 10 | Universal Solution SRL |
606
5.97%
|
1.555
39.89%
|
49.342
1.266
|
| Static boards |
592
6.53%
|
1.554
39.87%
|
47.338
1.214
|
|
| Dynamic boards |
14
1.29%
|
397
10.19%
|
2.005
51
|
|
| 11 | Way Media SRL |
501
4.94%
|
1.428
36.64%
|
42.920
1.101
|
| Static boards |
496
5.47%
|
1.421
36.47%
|
42.250
1.084
|
|
| Dynamic boards |
5
0.46%
|
55
1.41%
|
670
17
|
Name:
SAO 2024
| Mobility study completion period: | iulie 2018 - sept. 2023 |
| Universe size: | 3.897.931 persoane |
| Sample size: | 20,926 respondenti |
| Satellite image analysis period for traffic data modeling | mar 2023 - feb 2024 |
| Boards included in the study: | toate fetele suport existente in teren in noiembrie 2024 |
The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT
Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.
GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.