SAO audience results
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| # | Company name |
Boards
Number of panels
No.
Percentage
(%)
|
Reach
Thousand individuals
Thou.
Percentage
(%)
|
GRP
Thousand individuals
Thou.
Percentage
(%)
|
|---|---|---|---|---|
| 1 | City Media SRL |
84
0,85%
|
140
3,60%
|
4.072
104
|
| Static boards |
72
0,81%
|
139
3,56%
|
3.699
95
|
|
| Dynamic boards |
12
1,19%
|
80
2,06%
|
373
10
|
|
| 2 | Cocor SA |
1
0,01%
|
192
4,92%
|
1.352
35
|
| Static boards |
-
-
|
-
-
|
-
-
|
|
| Dynamic boards |
1
0,10%
|
192
4,92%
|
1.352
35
|
|
| 3 | Communications Media SRL |
384
3,89%
|
299
7,68%
|
11.912
306
|
| Static boards |
384
4,33%
|
299
7,68%
|
11.912
306
|
|
| Dynamic boards |
-
-
|
-
-
|
-
-
|
|
| 4 | Defi Romania SRL |
324
3,28%
|
2.026
51,98%
|
50.838
1.304
|
| Static boards |
323
3,65%
|
2.026
51,98%
|
50.772
1.303
|
|
| Dynamic boards |
1
0,10%
|
41
1,04%
|
66
2
|
|
| 5 | Euromedia Group SA |
5.094
51,62%
|
3.032
77,77%
|
283.100
7.263
|
| Static boards |
4.981
56,21%
|
3.025
77,61%
|
273.933
7.028
|
|
| Dynamic boards |
113
11,21%
|
900
23,08%
|
9.168
235
|
|
| 6 | Fairway Media SRL |
369
3,74%
|
1.461
37,47%
|
33.242
853
|
| Static boards |
334
3,77%
|
1.322
33,92%
|
28.847
740
|
|
| Dynamic boards |
35
3,47%
|
807
20,71%
|
4.396
113
|
|
| 7 | Getica OOH SRL |
1.511
15,31%
|
2.264
58,09%
|
99.165
2.544
|
| Static boards |
1.060
11,96%
|
2.153
55,24%
|
60.949
1.564
|
|
| Dynamic boards |
451
44,74%
|
1.313
33,68%
|
38.216
980
|
|
| 8 | Media Advertising SRL |
123
1,25%
|
778
19,96%
|
14.240
365
|
| Static boards |
97
1,09%
|
773
19,83%
|
11.781
302
|
|
| Dynamic boards |
26
2,58%
|
219
5,62%
|
2.459
63
|
|
| 9 | New Age Advertising Agency SRL |
840
8,51%
|
1.803
46,26%
|
46.031
1.181
|
| Static boards |
490
5,53%
|
1.654
42,43%
|
26.615
683
|
|
| Dynamic boards |
350
34,72%
|
861
22,09%
|
19.416
498
|
|
| 10 | Universal Solution SRL |
622
6,30%
|
1.573
40,36%
|
50.986
1.308
|
| Static boards |
608
6,86%
|
1.572
40,34%
|
48.981
1.257
|
|
| Dynamic boards |
14
1,39%
|
397
10,19%
|
2.005
51
|
|
| 11 | Way Media SRL |
517
5,24%
|
1.431
36,71%
|
44.033
1.130
|
| Static boards |
512
5,78%
|
1.424
36,54%
|
43.364
1.112
|
|
| Dynamic boards |
5
0,50%
|
55
1,41%
|
670
17
|
Name:
SAO 2024
| Mobility study completion period: | iulie 2018 - sept. 2023 |
| Universe size: | 3.897.931 persoane |
| Sample size: | 20,926 respondenti |
| Satellite image analysis period for traffic data modeling | mar 2023 - feb 2024 |
| Boards included in the study: | toate fetele suport existente in teren in iunie 2024 |
The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT
Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.
GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.