Conditions of access to SNA data

The beneficiaries of the National Readership Survey can access the results as follows:

• through Sesame, a dedicated application for viewing the data and for building and evaluating media plans.
• on the BRAT website, on the SNA Deliveries page, where public data are available on the audience of the measured publications, expressed as the average number of readers per issue (RpI).
• in the quarterly report, which presents the audiences of the measured publications, the socio-demographic profile of the audience and the main topics of interest of each publication’s readers. 

In order for a company to have access to the SNA results, it must meet the following conditions:

• to become a BRAT member and a member of the Data, Analyses and Studies Department. Joining BRAT / the BRAT DDAS is done under the conditions described in the membership section.
• to have an SNA contract in force and to contribute financially to carrying out SNA (depending on the way the results are accessed).

The financial contribution to the SNA budget is calculated differently depending on the field of activity of the joining company: advertising or PR agency, advertising client, interested third party, or publisher of printed publications.

Information on the applicable fees, as well as on the conditions under which this study can be accessed, can be requested at florin_tudoran@brat.ro or directly by following this link: Request information