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^{What are the objectives of the BRAT association and what role does it play in the Romanian media industry?}

BRAT is a non-profit organisation of the media and advertising industry, whose members include: print and online press publishers, media agencies, advertising sales houses and advertisers, press distributors, companies owning radio stations, outdoor companies and other interested third parties.

BRAT's main objective is to support the media and advertising industry by establishing common methods and standards for measuring the performance indicators of media products. 

The specific objectives of the association are the following:

• establishing common methods and standards for measuring the performance indicators of media products;
• establishing common standards regarding the observance, by the different categories of members of the association, of the professional and ethical rules specific to the activity of those categories of members;
• creating a standard for the independent verification of the various performance indicators of media products, agreed upon jointly by the members of the association;
• creating a standard for the independent verification of compliance with the various common standards based on professional and ethical rules;
• supporting the activity of the advertising industry by making available the results of the measurements and verifications carried out;
• carrying out measurements and verifications of the various indicators specific to the different media products, at the request of the members of the association, under the terms of the association's regulations;
• drawing up codes of conduct or of good practice, intended in particular for the media and advertising industry, with the aim of supporting and facilitating the activities of the members of the association, as well as carrying out these activities within a legal framework that is interpreted and applied uniformly in the specific context of the media and advertising sector;
• cooperating with associations and other legal entities with a similar profile, in order to achieve the intended purpose;
• participating in all the events of the advertising industry, organising seminars, symposia, colloquia and other events in the field of the advertising industry, in Romania and abroad;
• editing, printing and distributing, by its own means or in collaboration, magazines, catalogues, informative publications, advertising and documentary material for carrying out and raising awareness of its own activities or of the activities of other institutions connected with the purpose of the association;
• providing the members of the association with marketing services complementary to the purpose of the association, on the basis of standards established by the members of the association;
• economic activities leading to the fulfilment of the objectives and of the scope of activity of the association;
• organising professional training courses for the benefit of the media and advertising industry;
• member support activities (including through the coordination of the activities required or provided for by law) for the direct creation, by various categories of members of the association, of one or more collective management organisations having as their purpose the management, in accordance with the law, of economic copyright, of related rights, as well as of any other rights provided for by Law 8/1996 on copyright and related rights;

 

BRAT'S MISSION

 

 

 

PRINCIPLES

HISTORY

The association was set up in 1998 by 33 founding members, through a project of the Freedom House foundation, for the purpose of independently and objectively verifying the circulation figures of the various print press publications, according to conventional criteria established by the members of the association.

 

 

 

 

BRAT MEMBERS

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^{Who are the members of the BRAT association and from which sectors of the media industry do they come?}                                                      

From the very beginning BRAT has contributed to the development of the Romanian media and advertising industry and has consolidated its position as a representative association, currently bringing together more than 150 active members, including press publishers, media agencies, advertisers, outdoor companies, radio stations, advertising sales houses and other third parties:

 

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^{How is the BRAT association organised and managed? What are its governing bodies?}

BRAT SERVICES

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^{What audit, measurement and monitoring services does BRAT provide to the media and advertising industry?}

 

BRAT - JOINT INDUSTRY COMMITTEE (JIC)

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^{What is a Joint Industry Committee and why is BRAT the JIC of the Romanian media and advertising industry?}

BRAT is an affiliate member of the international bodies of the media and advertising industry, in order to align the standards and methodologies used in its studies with the international norms in the field.

 

International Federation of Audit Bureaux of Circulations