SAO audience results
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| # | Company name |
Boards
Number of panels
No.
Percentage
(%)
|
Reach
Thousand individuals
Thou.
Percentage
(%)
|
GRP
Thousand individuals
Thou.
Percentage
(%)
|
|---|---|---|---|---|
| 1 | Cocor SA |
1
0.01%
|
210
6.30%
|
2
51
|
| Static boards |
-
-
|
-
-
|
-
-
|
|
| Dynamic boards |
1
0.14%
|
210
6.30%
|
2
51
|
|
| 2 | Communications Media SRL |
363
4.86%
|
268
8.10%
|
12,19
369
|
| Dynamic boards |
-
-
|
-
-
|
-
-
|
|
| Static boards |
363
5.36%
|
268
8.10%
|
12,19
369
|
|
| 3 | Defi Romania SRL |
290
3.88%
|
1,823
55.20%
|
57,723
1,747
|
| Static boards |
290
4.28%
|
1,823
55.20%
|
57,723
1,747
|
|
| Dynamic boards |
-
-
|
-
-
|
-
-
|
|
| 4 | Euromedia Group SA |
3.179
42.56%
|
2,415
73.10%
|
240,437
7,277
|
| Dynamic boards |
65
9.30%
|
707
21.40%
|
20,091
608
|
|
| Static boards |
3.114
45.99%
|
2,413
73.00%
|
220,346
6,669
|
|
| 5 | Fairway Media SRL |
320
4.28%
|
1,242
37.60%
|
48,272
1,461
|
| Static boards |
308
4.55%
|
1,216
36.80%
|
30,334
918
|
|
| Dynamic boards |
12
1.72%
|
532,583
16.10%
|
17,939
543
|
|
| 6 | Getica OOH SRL |
1.336
17.88%
|
2,006
60.70%
|
100,688
3,047
|
| Dynamic boards |
293
41.92%
|
1,048
31.70%
|
26,536
803
|
|
| Static boards |
1.043
15.40%
|
1,972
59.70%
|
74,153
2,244
|
|
| 7 | Media Advertising SRL |
131
1.75%
|
797
24.10%
|
19,138
579
|
| Dynamic boards |
26
3.72%
|
254
7.70%
|
4,689
142
|
|
| Static boards |
105
1.55%
|
793
24.00%
|
14,449
437
|
|
| 8 | New Age Advertising Agency SRL |
663
8.88%
|
1,448
43.80%
|
48,208
1,459
|
| Dynamic boards |
272
38.91%
|
506
15.30%
|
22,417
678
|
|
| Static boards |
391
5.77%
|
1,389
42.00%
|
25,791
781
|
|
| 9 | Universal Solution SRL |
644
8.62%
|
1,483
44.90%
|
71,074
2,151
|
| Dynamic boards |
14
2.00%
|
438
13.30%
|
14,119
427
|
|
| Static boards |
630
9.30%
|
1,48
44.80%
|
56,956
1,724
|
|
| 10 | Way Media SRL |
532
7.12%
|
1,268
38.40%
|
59
1,786
|
| Static boards |
527
7.78%
|
1,263
38.20%
|
58,453
1,769
|
|
| Dynamic boards |
5
0.72%
|
1,263
38.20%
|
58,453
1,769
|
Name:
SAO 2022
| Mobility study completion period: | 8 ian 2018 - 06 dec 2020 |
| Universe size: | 3,304,085 persoane |
| Sample size: | 15,980 respondenti |
| Satellite image analysis period for traffic data modeling | nov 2020 - oct 2021 |
| Boards included in the study: | toate fetele suport existente in teren in octombrie 2022 |
The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT
Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.
GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.