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SAO 2022

Mobility study completion period: 8 ian 2018 - 06 dec 2020
Universe size: 3,304,085 persoane
Sample size: 15,980 respondenti
Satellite image analysis period for traffic data modeling nov 2020 - oct 2021
Boards included in the study: toate fetele suport existente in teren in octombrie 2022

The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT

Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.

GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.