SATI DMP

SATI DMP is a data management platform, integrated with the SATI online research system. Like any DMP platform, it allows a wide range of uses for the data collected: profiling and segmenting online users according to various criteria, using the segments in online advertising trading, optimising website content and personalising it for different categories of users, and carrying out detailed analyses and segmentations.

SATI DMP is a syndicated project, in which all website publishers have built the platform together with the aim of providing credibility, transparency, comparability and efficient use of the results measured about the online users of the approximately 200 websites registered in the platform.

The SATI DMP developed by BRAT stands out through the following features:
  • it covers approximately 200 websites from the Romanian online environment, which makes it the largest platform of this type in Romania
  • its integration into the SATI system allows the widest range of analyses and segmentations of online users, providing the advertising industry with the results required for professional, efficient and automated planning
  • it benefits from integrations with all advertising campaign delivery systems, which facilitates the planning, delivery and evaluation of campaigns
  • by collecting the data integrated directly into the platform and by carrying out profiling through unique methods, selected and accepted by the industry, SATI DMP provides comparability and credibility to the results it makes available to users
  • the way the platform is organised provides transparency regarding the collection, profiling and segmentation of the results, thus offering the confidence required for advertising investments
  • the joint participation of publishers, agencies, sales houses and advertising clients in SATI DMP, as well as the control they exercise throughout the specific activities of developing the DMP, guarantees the independence of the results – an essential attribute of the trust required for the data used in automated online advertising