The beneficiaries of the Outdoor Audience Study (SAO) can access the results as follows:

• through Quantum, a dedicated application for billboard inventory management, OOH audience analysis, and the planning, evaluation and optimisation of OOH media campaigns.
• on the BRAT website, on the SAO Deliveries page, where public results on the audience of the measured billboards are available, presented in aggregated form by OOH company and by city.
• in the annual SAO report, which presents the analysis of OOH investments in Romania, the interaction of the population with street advertising, travel habits, the profile of the OOH audience, as well as the main developments and trends in the OOH environment.
• on the BRAT website, on the SAO Members page, where the complete list of SAO beneficiaries is available.

In order for a company to have access to the SAO results, it must meet the following conditions:

• to become a BRAT member and a member of the OOH Department. Joining BRAT / the BRAT OOH Department is done under the conditions described in the membership section.
• to have an SAO contract in force and to contribute financially to carrying out SAO.

The financial contribution to the SAO budget is set differently depending on the category of beneficiary (e.g. OOH companies / sales houses, agencies, advertising clients, other interested third parties), in accordance with the decisions of the General Assembly of the OOH Department.

Information on the applicable fees, as well as on the conditions under which this study can be accessed, can be requested at florin_tudoran@brat.ro or directly by following this link: Request information