SATI provides the media and advertising market with comprehensive information on website audiences, sociodemographic profiles and traffic. SATI audience results represent the industry benchmark for the trading of advertising space in the online environment. SATI is distinguished by the following characteristics:

• Provides the media and advertising market with traffic and audience results measured according to standards and methodologies selected and accepted by the industry, ensuring comparability across measured websites.
• The participation of publishers, agencies and advertisers in the development of SATI, as well as the oversight they exercise throughout the study, guarantees the credibility and independence of the results.
• Provides the information required to develop media plans for websites and evaluate them across complex target groups.
• SATI results help assess website performance, understand website audience profiles, and improve editorial content.
• SATI results are a useful tool for establishing marketing and sales strategies.

The BRAT Internet Department Regulations — the Organization and Operation Regulations and the Technical Regulations — govern the activities of the Department. They are available on the Regulations page.

SATI results can be accessed on the Results page.

Video presentation of the study: